I help search firms build predictable cold calling capabilities.
Sourcing is solved, and getting easier every day. The bottleneck is the conversation: getting the right passive candidate on the phone, and keeping them there. That is the whole job, and it is what I do.
Prefer to talk? See how we can work together.
The problem I solve
Search firms don't struggle to find candidates. They struggle to start conversations with them.
The bottleneck has moved. It is no longer the database, the tooling, or the sourcing. It is getting the right passive candidate on the phone and keeping them there long enough to matter. Everything I do exists to solve that one problem.
What I believe
Data is a commodity. Everyone can buy the same lists.
AI makes finding candidates easier every day. Finding is not the hard part.
The firms that win have the most conversations, not the biggest database.
My mission is simple: make cold calling the most effective and predictable channel for generating passive candidate opportunities. Systems over slogans. Evidence over opinion. The unglamorous parts of outbound that everyone else skips.
What I publish
The go-to resource for cold calling in the search industry.
Everything I write, record, and give away fits one of four pillars. Cold calling carries the most weight. The rest deepen the craft and connect it to the outcome your firm actually wants.
Cold Calling
Frameworks, openers, objection handling, and call teardowns. The craft that defines the category.
Passive Candidate Generation
Why candidates move, what makes them take a call, market trends, and campaign breakdowns.
Building Outbound Functions
Hiring SDRs, training, KPIs, compensation, tech stack, and quality control.
Operating a Cold Calling Business
Experiments, wins, failures, and the lessons behind them. What actually makes outbound predictable.
Work with me
One expertise. Five levels of commitment.
Enter wherever you are. Read the free work, get advice on your strategy, or hand the whole function over. Same craft, sold five ways to the same audience.
Free resources
Free, self-servePlaybooks, templates, call breakdowns, and everything I publish on LinkedIn. Start here.
Consulting
AdvisoryI help you improve or design your cold calling strategy. Higher touch, straight from the operator.
Candidate appointment setting
Recurring engineDone-for-youCold calling campaigns that book meetings with passive candidates, run through 1 Hour Recruitment. The recurring engine.
Hire & train an SDR
Scoped buildBuild in-house calling capability for your firm. I hire, onboard, and train the caller who does the work.
Build a cold calling team
Full functionRecruit, train, and implement a complete outbound function inside your firm. The deepest engagement.
Operator, not guru.
“Have you done it yourself?”
Yes. I build, run, and quality-control these functions for a living.
I speak with authority about the call itself, the openers, the objections, the psychology, because I have built and reviewed thousands of them. Not in a slide deck. On live campaigns, for real search firms, with money on the line.
The done-for-you engine is 1 Hour Recruitment: cold calling campaigns that book meetings with passive candidates. Every campaign produces results, and those results are the proof behind everything I teach.
Join the list
Get the what and the how. Free.
Sign up and I'll send you the frameworks I use to build predictable calling functions for search firms. Practical, specific, and built from real campaigns.
What you can get
- The cold calling opener & objection-handling framework for passive candidates
- The outbound infrastructure checklist: the setup that gets people to answer
- A QA scorecard for grading candidate calls
- A guide to building a candidate-generation calling function from scratch
- The SDR hiring & training playbook